November 6, 2003

CALIFORNIA FIRE RELIEF EFFORT TO RECEIVE 45,000 BOTTLES OF JUICE FROM OLD ORCHARD BRANDS

SPARTA, Mich., November 6, 2003 -- Old Orchard Brands, a small, privately owned, juice company is responding to the call for assistance from the Feed The Children organization by providing 45,000 bottles of juice for the thousands of people who lost their homes in the recent California wild fires. The Feed The Children organization will oversee delivery and distribution of the juice to several aid organizations in California.

Old Orchard will donate five tractor-trailers of its three most popular juices - Apple Kiwi Strawberry, Apple Cranberry and Apple Raspberry - valued at $120,000 to the cause.

"Our hearts go out to the homeless families," said Mike McDonald, vice president for Old Orchard Brands. "They have so many things to deal with right now that we wanted to help in some small way."

Five tractor-trailers will leave Old Orchard's Sparta, Michigan facility bound for California later this week. Juice not used for the California relief effort will go to the Feed The Children warehouse in Okalahoma City, Okla., where Feed The Children will move the juice out on an as needed basis to relief efforts around the world.

"We are grateful to Old Orchard Brands for joining us in helping the individuals and families affected by the fires in southern California.   With product donations from generous companies like Old Orchard, we can continue to respond quickly when disaster strikes," said Larry Jones, president and founder of Feed The Children.

Feed The Children is a nonprofit, Christian, charitable organization providing physical, spiritual, educational, vocational/technical, psychological, economic and medical assistance and other necessary aid to children, families, and persons in need in the United States and internationally.   Headquartered in Oklahoma City, Okla., Feed The Children has provided assistance to all 50 states, the District of Columbia and 102 foreign countries.   For more information visit www.feedthechildren.org.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.