January 29, 2004

SUPER BOWL SUNDAY TREATS LEAD TO MONDAY MORNING DEFEATS, SAYS OLD ORCHARD BRANDS ON EVE OF LOCARB JUICE ROLLOUT

SPARTA, Mich., January 29, 2004 -- Pizza, beer and chips are a few of the fattening things football fans will consume this Super Bowl Sunday as Americans root for either the Panthers or Patriots, while taking time out to critique glitzy television ads on one of the most popular "pig out" days of the year. However, when Monday comes it will be total defeat for many when they step on the scale and resolve to get back into the diet and low-carbohydrate game after Sunday's massive eating fumble. Beginning next week, Americans looking to score a victory with a low-carb diet will be able to put Old Orchard LoCarb fruit juice into play as it begins appearing on store shelves around the nation.

The five flavors of Old Orchard LoCarb   -- Apple, Apple Kiwi Strawberry, Apple Cranberry, Apple Raspberry and Grape -- have 75 percent less sugar, carbohydrates and calories compared to other fruit juices. The company developed the Old Orchard LoCarb fruit juices in response to the changing dietary habits of families in North America.

"After Super Bowl Sunday, many Americans will face the bathroom scale like a quarterback facing a blitzing defense," said Michael McDonald, vice president of sales and marketing for Michigan-based, Old Orchard Brands.   "However, with Old Orchard LoCarb beginning to appear in stores next week, getting back to the diet or low-carbohydrate lifestyle will be a little easier, and enjoyable at the same time."

The Old Orchard LoCarb juice cocktails are 25 percent juice, preservative free and sweetened using Splenda ® no-calorie sweetener. Each eight-fluid-ounce serving of Old Orchard LoCarb contains 130 percent of the daily recommended value of vitamin C. Depending on the flavor, there are 30-40 calories and 6 to 10 carbs per serving. In addition, the juices contain no dyes as they are naturally colored using the Aronia Berry, which contains more than 100 percent of the daily value of vitamin C and 8 to 10 times higher amounts of antioxidants and anti-inflammatory agents than the cranberry.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.