May 5, 2004

FIFTH THIRD RIVERBANK RUN FUELS UP WITHOLD ORCHARD BRANDS AS OFFICIAL JUICE SPONSOR

GRAND RAPIDS, Mich., May 5, 2004 — Thirsty Fifth Third Riverbank Run participants will reenergize at this Saturday’s events with local Old Orchard juice and juice cocktails. Sparta, Mich.-based Old Orchard Brands is the official juice sponsor of the country’s largest 25K road race, the Fifth Third Riverbank Run.

Old Orchard will provide 100-percent fruit juices and blends and new low-carbohydrate fruit juice cocktails to the events’ 10 thousand participants. The Riverbank Run events travel through downtown Grand Rapids, and include a 25K wheelchair racing division, the famous 25K run, a 5K run and a 5K walk.

Although this is Old Orchard’s second year as the official juice sponsor of the event, the company is especially excited to sponsor this year’s Fifth Third Riverbank Run because of its new LoCarb fruit juice cocktail line.

“Since last year, we’ve added a new line of LoCarb fruit juice cocktails that have 75% fewer carbohydrates, calories and sugar than 100-percent fruit juices and blends,” said Michael McDonald, vice president of sales and marketing for Old Orchard Brands. “This year, health conscious participants can now choose to re-hydrate with delicious, LoCarb juice cocktails without worrying about excess sugar intake.”

In addition to re-hydrating participants, Old Orchard also will provide direction for some runners. Old Orchard’s Mini Cooper joins the Riverbank Run this year as the official pace car of the 5K run, and will guide runners through the city course.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.