July 14, 2004

OLD ORCHARD RECOGNIZES HISPANIC CONSUMER WITH NEW BLENDS AND BILINGUAL WEBSITE

SPARTA, Mich., July 14, 2004 — Summer is in full swing as people head to the beach and relaxing destinations to take a break from hectic schedules and enjoy a piece of paradise. Old Orchard wants to contribute to that small taste of the tropics as it rolls out its two new flavors of refreshing juice blends. Mango and Papaya fruit juice blends are now available at select retailers in 64-oz. bottles from Old Orchard.

Old Orchard developed the blends in order to meet the tastes and demographics of the ever-increasing Hispanic market in the United States. The new juice blends will feature a bilingual label, with English on one side and Spanish on the other. Old Orchard’s recently introduced rectangular bottle has two front panels and will allow grocers the opportunity to stock the juice bottles according to market demographics. Consumers will love the fact that the bottle fits neatly into a refrigerator door.

“Old Orchard works hard to follow the trends of juice drinkers across the nation, and I think we are doing a good job keeping up with the unique flavors and products they crave,” said Mike McDonald, vice president of sales and marketing for Michigan-based Old Orchard Brands.  “We expect these two new flavors to be especially popular in the southeast and southwest United States, as well as in cities that have a large Hispanic population. That’s why we thought it was important to offer our customers the bilingual labeling.”

In addition to the new bilingual packaging, the Old Orchard Brands’ web site will be available in Spanish by the end of July.  Visitors to www.oldorchardjuice.com will have the option to select either English or Spanish to view the entire site.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.