January 11th , 2005

YOU CAN TAKE IT WITH YOU! OLD ORCHARD JUICES NOW AVAILABLE FOR THE “ON THE GO” LIFESTYLE

Old Orchard extends juice line to 10-oz. single-serve plastic bottles beginning this month

SPARTA, Mich., January 11th, 2005— The new year has brought a lot of new product introductions for Old Orchard Brands including a line of USDA Organic 100 percent fruit juices, a line of Old Orchard Healthy Balance reduced calorie fruit juice cocktails and now five different 10-oz. single-serve 100 percent juices and reduced calorie fruit juice cocktails.

Packaged in recyclable, shatterproof PET bottles, Old Orchards’ new single-serve beverages are now shipping to stores nationwide later this month and will retail for $2.99 for a six-pack. Consumers can choose from three 100 percent Calcium Fortified juice flavors including Apple, Apple Cherry, and Apple Kiwi Strawberry.

Old Orchard also will offer its two most popular reduced calorie fruit juice cocktails in the 10-oz. single-serve packaging from its Healthy Balance line — Healthy Balance Apple Cranberry and Grape.

“Until now we’ve only offered our juices in 64-oz. and 128-oz. plastic bottles, and we’ve had numerous requests from moms to produce a single-serve product that their kids could take on the go,” said Mike McDonald, vice president of sales and marketing for Old Orchard.  “We expect the single-serve Healthy Balance fruit juice cocktails to be popular with parents looking to reduce their kids’ sugar intake, as well as health conscious adults looking for a healthier alternative to sodas.”

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.