June 15, 2005

OLD ORCHARD BRANDS JOINS THE KICK-IT 3V3 SOCCER NATIONAL SHOOT OUT AS OFFICIAL JUICE SPONSOR

Old Orchard to provide refreshments to competitors in seven cities.

SPARTA, Mich., June 15, 2005 — Old Orchard Brands has become the official juice sponsor of the Kick-it 3v3 Soccer National Shoot Out, providing players in seven cities with juice, t-shirts, cups and discount coupons during the two-day event that brings together soccer players of all ages and skill levels.

Old Orchard Brands will be represented during the weekend events in Chicago, Detroit, St. Louis, Milwaukee, Des Moines and Kansas City, Mo. The Kick-It 3v3 Soccer Shootout National Soccer Tour is a series of outdoor, small-sided soccer tournaments for male, female and coed teams of all abilities, ages five to adult. The game is played on a small sided field (30 x 40 yards) with small goals (4 x 8 feet) and no goalies.

“Soccer is a great sport and the three-versus-three tournament is fun and exciting for all ages,” said Mike McDonald, vice president of sales and marketing for Old Orchard Brands. “Regardless of age, we’re sure the players will enjoy cooling off with one of our flavorful and refreshing juices.”
Old Orchard will supply players in each market with a variety of its 100 percent fruit juices, fruit juice cocktails and blends, as well as its Healthy Balance juice cocktails that have 75 percent fewer calories, carbs and sugar than traditional juices. Old Orchard’s 100 percent fruit juices — many that are calcium fortified – give mom’s an option when choosing the best juice for providing vitamin C and other nutrients to their children.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.