September 22, 2005

OLD ORCHARD ANNOUNCES CORPORATE PARTNERSHIP WITH JUVENILE DIABETES RESEARCH FOUNDATION

Partnership Based on Old Orchard Healthy Balance Fruit Juice Cocktails; Juice Line Works Well in Diabetic Diets.

SPARTA, Mich., September 22, 2005 — Old Orchard Brands today announced a corporate partnership with the Juvenile Diabetes Research Foundation International. The partnership is based on Old Orchard’s popular line of low-sugar, low-carbohydrate and reduced-calorie Healthy Balance fruit juice cocktails. Old Orchard Healthy Balance juices work well in diabetic diets, which require careful management of blood sugar levels, carbohydrates and calories. Each of the fruit juice cocktails contain 75 percent less sugar, carbohydrates and calories compared to other juice products of the same variety. The four-year partnership between Old Orchard Brands and the Juvenile Diabetes Research Foundation International (JDRF) extends through August 2009. The partnership includes more than $260,000 in cash donations from Old Orchard Brands to the Juvenile Diabetes Research Foundation International. Old Orchard will also donate $300,000, and provide single-serve Healthy Balance juices to support selected state and regional “Walk to Cure Diabetes” events. Conversely, JDRF grants Old Orchard Brands permission to use the JDRF logo on all Old Orchard Brands Healthy Balance packaging and Healthy Balance consumer promotion and advertising. The Old Orchard/JDRF partnership includes all United States markets. “This partnership is a natural fit for both Old Orchard and the Juvenile Diabetes Research Foundation,” said Michael McDonald, vice president of sales and marketing for Old Orchard Brands. “We are thrilled to support JDRF, an organization that makes a tremendous difference in the lives of children living with juvenile diabetes. The partnership also aims to benefit parents of children living with juvenile diabetes by providing them with a nutritious and safe alternative to standard juices that kids love, but shouldn’t drink because of their diabetes.”

Old Orchard Healthy Balance was launched in January 2004 and has been well received by health-conscious consumers. The company has sold more than 15 million bottles of the reduced calorie, carbohydrate and sugar fruit juice cocktails since the product launch in January 2004. The Old Orchard Healthy Balance line of fruit juice cocktails currently includes ten flavors: Cranberry, Cranberry Raspberry, White Cranberry, Cranberry Grape, Apple, Apple Kiwi Strawberry, Apple Cranberry, Apple Raspberry, Grape and Ruby Red Grapefruit. Old Orchard Healthy Balance juices contain 20 to 27 percent juice, are preservative free and sweetened using Splenda® no-calorie sweetener. Healthy Balance varieties are available in stores nationwide. Varieties are available in 64-oz. bottle of Old Orchard Healthy Balance selling for an average retail price of $1.69 to $2.29, depending on region and retailer.

About Old Orchard Brands — Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 29 frozen concentrate flavors and 36 bottled flavors in a variety of 100 percent fruit juices, blends and low-carbohydrate fruit juice cocktails. For more information visit www.oldorchardjuice.com.

About the Juvenile Diabetes Research Foundation — JDRF was founded in 1970 by the parents of children with juvenile diabetes – a disease that strikes children suddenly, makes them insulin dependent for life, and carries the constant threat of devastating complications. Since inception, JDRF has provided more than $900 million to diabetes research worldwide. More than 80 percent of JDRF’ expenditures directly support research and education about research. JDRF’s mission is constant: to find a cure for diabetes and its complications through the support of research.